July In-Synk Book Review: Eric Ries' The Lean Startup

Executive coach Michael Synk of In-Synk hosts a monthly book review with a twist: you don't have to read the book! Instead Michael walks through Synk Notes (if you've been in high school you understand the reference) and discussion around key texts in the business world. On Friday, July 13 he covers Eric Ries' The Lean Startup, a seminal work for entrepreneurs and foundational to our own principles. Michael's summary of the book:

It’s a treatise that takes “Lean” management philosophy and techniques and translates them into both start up companies and starting up a new product. Great case studies, and great steps to follow if you are starting anything new. It will challenge what you know and what we read in the papers. Success comes from more than a great idea and luck.

Those connected to LaunchMemphis even get a discounted ticket of only $20. For additional details on this and future events visit the In-Synk website.