Koki Wiley

In nature, ecosystems are defined as being a physical environment in which organisms interact with each other. In business, the overall concept of the term “ecosystem” is more or less the same as in nature. In business, creating an ecosystem with which employees, partners, and customers alike all interact in a productive fashion can be […]

In my previous post, (link to post on go-to-community strategy) I talked about the exciting new business technique that is allowing us to rethink how we do business called go-to-community strategy. There are some key companies that have taken the initiative to help other companies develop their go-to-community strategies. They do this through community growth

If you ask any business if they have a go-to-market strategy, the answer will definitely be a resounding yes. However, there is a new form of strategy in business that is rapidly rising that may be just as important: go-to-community strategy.    What exactly is a go-to-community strategy? Let’s compare and contrast it with a