Lori is co-founder of RedRover Company, a break-through sales, marketing and communications consulting firm. Before opening her own marketing firm, Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Marketing for the Hampton Hotels brand (part of Hilton Hotels Corporation), Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand’s franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation’s internal culture initiatives, communications, and employee recognition programs. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado’s School of Bank Marketing and Management. She is a member of the Memphis Advertising Federation and the recipient of multiple gold Addy awards from this organization. She also served as ghost writer for several chapters in the renowned “Complete Idiot’s Guide to Guerilla Marketing” book currently available for sale on amazon.com.
Growing Memphis with More Research and Development Expenditure
A thriving innovation economy requires a robust research and development expenditure with participation by the private sector, government, academia and other nonprofits. For Memphis to