Brian Summerhill chose to launch his business idea through Start Co. before he was accepted into the accelerator program. His idea was based on the realization that school guidance counselors, with an average caseload of 500 students, are struggling to help their students find the right college fit. He developed MyCollegeSTREAM as a web application that helps guidance counselors get students engaged in the college search process by using college social media.
“Seventy-five percent of high school students research college on social media, and there are plenty of accounts floating around across Facebook, Twitter, Instagram, and YouTube. MyCollegeSTREAM has found a way to harness these accounts onto one platform, making them easily accessible to students so that when they visit their guidance counselor, they will have a better idea of the college they are considering, as well as potential majors and future careers,” explained Summerhill.
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