Social marketing tools can analyze a company’s followers and fans but it fails at determining which of those followers are their actual users. That’s why Aaron Fitzgerald, Kelly Schricker and Morgan McCullough, a team of entrepreneurs, data scientists and marketers, set out to develop a marketing automation tool that could provide real-time insights about customers’ social behaviors, along with recommended content sharing actions.
As Rhodes alumni, this team was familiar with Memphis and they selected Start Co. to launch their idea because it gave them the opportunity to give something back to the city.
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