About Us

Start Co. is a venture architect firm that supports clients and partners with design processes for launching early stage technologies, business innovations, and economic solutions. Over the last 15 years we learned that it is easy to provide playbooks, curriculums, and content and send founders and partners on their way. It is much more difficult to help identify the right problem, ideate the right solution mix, and use channels that fit into the behavior of multiple clients and stakeholders within complex enterprise and/or socioeconomic ecosystems. The lessons taught are just the beginning; the navigation of the land mines ahead is where our support is most valuable along that client journey.

We are Memphis based, and the solutions to the economic challenges found in this region can be applicable anywhere.  Although Start Co. was founded as a startup accelerator, it is now a design studio serving clients and partners nationally and internationally.  Our work will always be found directly in the trenches with the people and communities we serve – to lose touch with them means we would be just another agency or organization.